The two reports I use most often are the Demographic and Income Profile and the Retail MarketPlace Profile. It would be very beneficial to choose what year to pull data from. Being able to choose individual years for at least 3 - 5 years previous to compare would be great for all BAO reports. It is hard to assess the potential of selected sites based only on one year’s data for an area, for me, the two reports mentioned above would benefit me most. With several years’ worth of data, we can have a better idea of the direction an area is going. For example, my clients do not want to open a high end restaurant in an area that is experiencing a decline in median household income. However, with only one year data option, I don’t know how the area is trending. I have to look at other sources to try to determine if the area is trending a rise, decline, or steady median household income. One small town Downton Development Authority client wanted to know how their town was doing since their revitalization project and new businesses opening up. It would have been nice to have several years’ worth of data to compare to on the Retail MarketPlace Profile report. That way we could gage the revitalization project’s impact on the town better. It is still a very powerful report, but being able to compare today’s data with previous years could help make educated decisions on planning and future goals.
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I don't know if this is a possibility or not, but for the drive time rings on Business Analyst Online it would be nice to take out certain areas. For example if I have a small town 15 miles east of a city, and I would like to do a 20 minute drive time to the small town. I assume that people in the city will not drive 20 minutes to the small town for a restaurant, however the rural area population east of the small town is likely to drive to the small town for a restaurant. I want to more or less cut in half the drive time ring to only include the area north/south/east of the small town, not the area west between the small town and city. I do not want to include a population in drive time rings that I do not think will drive 20 minutes to the small town for food. Does that make sense? Maybe an algorithm that estimates where the “population watershed divide” would be for drive time?
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