Communicating the Value of GIS

09-07-2021 01:01 PM
by Anonymous User
Not applicable

Connect with our presenter, @AdamCarnow.  To view Adam's slides from this presentation, click here

Aligning your GIS work and initiatives with the vision your leadership has for your organization is critical. To establish or expand support for your GIS work, you need to secure your leadership's sponsorship through effective communication. Therefore, it is vital that you learn how to communicate the value of your program or project as a solution to a problem the executive is interested in solving. To do this, it is best to frame your program or project in one of two ways—either in relation to the leader's vision or the leader's pain.

View the recording and use these resources to get started:


Examples from your GIS peers


Articles and blogs


Ready to use templates



Have you done GIS work that needs to be recognized? Please share your story with Esri through our article submission portal.


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