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GIS Career Pathways: Cartographer

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09-22-2025 09:00 AM
JohnMNelson
Esri Contributor
28 20 5,692

My role at Esri

 

I'm a cartographer and UX (user experience) designer for the Living Atlas team here at Esri. Technically, my title is Senior Principal GIS Engineer, but I think "cartographer and UX designer" is more descriptive so that's what I tell people.

Before this I worked at a startup in the early days of web mapping, when we were all trying to figure out ways to deliver interactive maps and charts via the browser. Before that I was a GIS technician for a tribal natural resources department. And before that I was a garbage collector. Each role, whether hauling trash, processing GIS data, or experimenting with early web maps, taught me something about people, systems, and communication. If you’re just starting out, know that your path doesn’t need to be perfectly straight. Every role, even the ones that don’t feel directly related, can teach you something valuable about how to think and work.

"Interactive map" from 2001 for erosion control planning"Interactive map" from 2001 for erosion control planning

 

"Interactive web map" from 2001, showing tribal lands and departments tour"Interactive web map" from 2001, showing tribal lands and departments tour

 

My day-to-day

 

Some of my time is spent collaborating with developers and subject matter experts on the Living Atlas team (fascinating folks who know stuff about oceans, water, demographics, imagery, that sort of thing) to make web applications that let the public explore geographic data in an intuitive and useful way.

Some web applications designed with the Living Atlas teamSome web applications designed with the Living Atlas team

When I'm not doing that, I experiment with ways of mapping data, using our tools, so that I can share the process via how-to videos. It's exciting to make maps, but I've learned it's even more exciting to share the process of that making. It's become a really rewarding aspect of my work.

Block diagram of the geology of Puget Sound, created in ArcGIS ProBlock diagram of the geology of Puget Sound, created in ArcGIS Pro

 

Skills needed to be successful

 

If I were to name a single quality required of a successful cartographer (or UX designer, but since cartography is a user experience, I'll just use "cartographer" in a broad sense) it would be a well-practiced sense of empathy. Much of what we do starts with imagining ourselves in the place of our audience, to get a sense of goals and perspective, and work backward to which techniques and information architecture will accommodate that best. It's something anyone can do, and you get better with time.

Another useful trait is curiosity. When we really wonder about, and dig into, the phenomenon we want to communicate, we unlock new and fun ways to analyze and present information.

Technical skills are on this list, too, but they tend to grow naturally out of these other attributes. Skills without curiosity tend to grow stale. Skills driven by curiosity are always evolving and adapting.

Isometric terrain contours, created in ArcGIS ProIsometric terrain contours, created in ArcGIS Pro

 

Tips for overall success

 

I'm typically reluctant to deliver hard specific recommendations to others, since I'm just making it up as I go. But there is one thing that I've noticed has a clear benefit, both in terms of me as an individual, but in the health of the geographic community: Share your knowledge.

I learned as a teacher's assistant far back in college that I never truly understood something unless I had to explain it to someone else. Nothing teaches like teaching. What's more, the quality of my work improved when I felt that others might be looking at it.

Sharing our process, or just the resulting work, takes guts and the prospect was terrifying to me at first; I was afraid that someone would call me out for doing something wrong and I let it stifle me for a number of years. But eventually I found that when I shared maps and techniques the geographic community was genuinely supportive.

I've also learned a ton from others who do the same. Even if the specific work you do can't be shared, the lessons of making certainly can, and maybe there's an opportunity to mentor within your organization. There's an intrinsic interest in maps and a wonderful generosity of spirit in our community. We in the mapping realm are so fortunate!

Another, perhaps unintentional, benefit of sharing your work is that you almost accidentally build up a portfolio. It's a lovely breadcrumb of maps that encourages others and lets them know about you.

Animated wind patterns of the Southern Ocean, created in ArcGIS OnlineAnimated wind patterns of the Southern Ocean, created in ArcGIS Online

Whether your title says analyst, developer, technician, or anything else, if you make a map, you’re a cartographer. And you’re part of a generous, creative community that helps people understand this amazing world. It’s a great job, and it’s even better when we share it.

Feel free to connect with me on LinkedIn https://www.linkedin.com/in/johnmnelson/ and check out my Adventures in Mapping website.

20 Comments
MErikReedAugusta
MVP Regular Contributor

I love how infectious your passion for teaching and sharing knowledge is.  I never really grew out of that show-and-tell "look at this cool [rock/piece of junk/bug] I found" mode that I think we all had on some level as kids.  For me, cartography and GIS are just my latest way of sharing that neat new thing.

huongN
by
Occasional Contributor

Are there often common mistakes you see new cartographers made? What are some tips for them?

JohnMNelson
Esri Contributor

I love it, Erik! thanks for your kind words.

JohnMNelson
Esri Contributor

Huong, probably the most common mistake I see from cartographers who are new or experienced, is asking any one map to do too much. This takes a lot of forms, but often it involves showing too many layers, or too many categories relying only on color to differentiate them). Sometimes it means using an overly detailed full-color imagery basemap, which competes for visual attention with the thematic layers.

Some ideas to avoid those sort of overloading problem is to consider breaking one map out into many separate more-specific maps, or a StoryMap with multiple sections. Or just looking at every element on a map and asking if it really needs to be there, omitting anything that isn't contributing directly to the purpose of the map.

But of course the worst map is the one that doesn't get made, so go ahead and make maps and don't worry about what could be done wrong, just focus on what needs to be communicated and let that guide you.

amaciaseagle
Emerging Contributor

Wow great insight, You mentioned that empathy and curiosity are core traits for successful cartographers—how do you actively practice or strengthen those qualities in your own work, and what would you suggest for someone early in their GIS career who wants to build them?

DENISTARIMO
New Explorer

Thank you John

NneomaAnneEzealuma
New Contributor

Wow!!! This is the kind of encouragement I need as beginner. Quite insightful 👌

Thank you 

dericksteinmann
Occasional Contributor

Wow! its nice to finally meet an expert! 

JohnMNelson
Esri Contributor
Expert is a stretch, but I'll take it; thanks Derick!
VenkataKondepati
Regular Contributor

 @JohnMNelson Interesting traits you have shared. Curiosity creates interest to learn new things every day and sharing the knowledge makes you perfect expert.
Thank you for sharing your knowledge.

Regards,

Venkat

CharlesRoche
Occasional Explorer

Continued success to you John, your posts are always, always worth a careful read. 

Regards

Charlie...

AtmikaPai
Occasional Contributor

Thanks for sharing your experiences so far as a cartographer! Funnily enough, I'm attending the Cartography MOOC right now, so this post came at the right time. I appreciate you calling out curiosity and a sense of empathy, qualities that are rarely highlighted in the job descriptions of a GIS analyst ie the latest monicker for cartographer. 

I'm a big fan of your website, Adventures in Mapping! Thanks for all the great tutorials and recs.

 

NGauthier
New Contributor

Look forward to hearing your keynote at NEARC!

JohnMNelson
Esri Contributor
thanks! i'm looking forward to being back in the area and getting super nostalgic! i lived there for some time long ago.
HannahBuhler1
Occasional Explorer

I love the knowledge you’ve been sharing in the MOOC. The 3-D maps are so good. Thanks John!

engrskchowdhury
Occasional Contributor

That's huge 💯

JordanStewart1
Occasional Contributor

Thanks for Sharing your insights in cartography! I'm just starting my journey learning GIS.  I have a Forestry degree, but no formal GIS certifications or courses. Looking to build up my resume that will help me with future GIS positions along with my portfolio. What are some certifications or courses that you feel helped you in your career so far?

JavelSirjue
Emerging Contributor

Your story is truly remarkable. Congrats on all your accomplishments. What would be your word of advise to someone who thinks they circumstances dictates their outcome?

JohnMNelson
Esri Contributor
It's my feeling that circumstances strongly influence outcome, but circumstances --definitely-- do not dictate outcome.
devzolnai
Occasional Contributor

You miss 100 percent of the shots you don’t take.

— Wayne Gretzky

 

... so keep 'on mappin'

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