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Case Studies: Why should Location Analytics be taught in Business Schools?

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05-19-2021 09:51 AM
JosephKerski
by Esri Notable Contributor
Esri Notable Contributor
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‎05-19-2021 09:51 AM

Case studies:  Articles, Videos, and Podcasts

Explore case studies, articles, and more for business instructors, business professionals, and students, and connect with industry experts:  Case studies, articles, and more.

For further investigation, see these past issues of the Esri Business Community e-newsletter.

Videos
What is location intelligence?   Find out in this brief engaging video.
 
Starbucks Coffee executives explain the value that GIS brings to retail, supply chain, and other decisions at Starbucks.
 
General Motors:  Bruce Wong, Manager of Advanced Network Analytics explains how General Motors uses location analytic...
 
Phillips 66:  John Wadella, Senior Advisor and Consultant at Phillips 66, explains how they leverage GIS technology for territory design, account segmentation, and retail ass...
 
Wendy's:  John Crouse, Director of Real Estate Services for Wendy's Co. explains how they use spatial analysis for making better business decisions.
 
Articles
Five shining examples of the use of GIS in University Schools of Business, by Joseph Kerski, Esri:
https://www.esri.com/en-us/industries/blog/articles/gis-schools-of-business/
 
Carroll University:  Using GIS to Innovate Business Education:
https://www.esri.com/en-us/lg/industry/education/carroll-university-using-gis-to-innovate-business-e...
 
Inspiring the next generation of Supply Chain Innovators, by Cindy Elliott, Esri:
https://www.esri.com/en-us/industries/blog/articles/inspiring-the-next-generation-of-supply-chain-in...
 
Location Matters in Business, by Jim Baumann, Esri:
https://www.esri.com/about/newsroom/arcwatch/location-matters-in-business/
 
The New Analyst:  The Rise of Location in Advanced Analytics, by Helen Thompson, Esri.
https://www.forbes.com/sites/esri/2021/01/22/the-new-analyst-the-rise-of-location-in-advanced-analyt...
 
Location intelligence and geospatial thinking are key to strengthening supply chains, by Cindy Elliott, Esri.

https://www.sdcexec.com/software-technology/emerging-technologies/article/21378467/esri-location-int...  

Family Video:  Lessons learned about this formerly large chain, by Gary Sankary, Esri.
https://www.esri.com/about/newsroom/publications/wherenext/family-dollar-video-stores-and-lessons-fo...  

How GIS and the “digital twin” idea aided in assessment and snowmaking at Vail Resort in Colorado, by Rich Higgins and Cindy Elliott, Esri. 
https://www.esri.com/about/newsroom/publications/wherenext/vail-ski-resort-snowmaking-expansion/

WhereNext profiles of people using location analytics in a wide variety of workplaces:
https://www.esri.com/about/newsroom/?s=&category_name=wherenext-profiles 

Podcasts
The GeoInspirations Column in Directions Magazine, featuring interviews with a wide variety of practitioners of GIS, some of whom are in the business sector.

A subset of the above highlights Geoinspirational Women.  

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About the Author
I believe that spatial thinking can transform education and society through the application of Geographic Information Systems for instruction, research, administration, and policy. I hold 3 degrees in Geography, have served at NOAA, the US Census Bureau, and USGS as a cartographer and geographer, and teach a variety of F2F (Face to Face) (including T3G) and online courses. I have authored a variety of books and textbooks about the environment, STEM, GIS, and education. These include "Interpreting Our World", "Essentials of the Environment", "Tribal GIS", "The GIS Guide to Public Domain Data", "International Perspectives on Teaching and Learning with GIS In Secondary Education", "Spatial Mathematics" and others. I write for 2 blogs, 2 monthly podcasts, and a variety of journals, and have created over 5,000 videos on the Our Earth YouTube channel. Yet, as time passes, the more I realize my own limitations and that this is a lifelong learning endeavor and thus I actively seek mentors and collaborators.