base map style or custom effect

[ForamParikh]

There should be something where we can make our base map attractive.Currently we are not able to apply color or style on base map.I refer http://www.arcgis.com/home/item.html?id=d02189515c6a447da51d308fde43cd3c which is working fine for whole map but it is not working if i want to apply effect in single layer.suppose i have multiple layers base map and other feature layers and few graphical layers then it should be something where i can apply effect on base map only not in all layers.