Allow an Alias for your Organization Short Name URL

[Justin_Greco]

Changing your ArcGIS Online organization short name is not recommended for organizations that have extensive amount of content.  However, when organizations change their branding, some organizations may want to or have to consider making this change.  My idea is to allow an alias to be applied to your organizations .  So if your organization does rebrand, users could either go to the primary URL or to the alias URL.  

[Mike_Koutnik]

The scenario I am dealing with is an organization that merged with another. The now-merged organization took on a new name. Retaining the short name that was branded for name of the organization that already had an ArcGIS Online org is problematic. The proposed alias is one possible way to address that. Another would be to at least offer a utility to find the items in the existing org whose URLs would need to be updated. Even just providing better, more explicit guidance would help. The little bit of guidance offered in the help on considerations for changing short names includes this:

"You may also need to manually update the URLs of your hosted content and resources, including web apps."

But for which kind of items? Apps? Web maps? Layers? In which situations? Only not-publicly shared items? The uncertainty makes it tough to just scope the effort required to do whatever needs updating. Being clear and specific would give you information you can at least act on. 

Thanks