Hello Everyone
I am interested to use the Huff Model in business analyst, but with a twist. Normally the inputs would be existing locations along with a separate "candidate location" (for example a new store). What I would like to do is calculate the model just on the existing locations. In other words, I don't have a new facility to add, but with the existing attractiveness variables for each location along with the impedance variables (distance, time, etc.), simply calculate the model for what exists now to estimate the probabilities that customers from various geographies (blocks, Zips, etc.) use each facility.
Can I run the model on the existing stores minus 1, and then simply add the last existing store as my candidate location to develop a solution for the whole set?
Location allocation wouldn't seem to work because of the lack of an ability to add attractiveness data.
Any ideas? Thanks.
