Modifiable Marketplace Profile Report - InfoUSA Input Inaccuracies

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03-23-2022 06:28 AM
JonathanBarnett1
New Contributor II

Some of the reports that rely on InfoUSA's data can be fairly inaccurate, but the ability to modify the inputs for these reports would allow us to improve the report's output.

My organization studies the businesses of our city very closely, so any errors in the Business/Facilities search function are easily identifiable. These errors include location inaccuracies, businesses that are listed but closed permanently a long time ago, and businesses that just don't exist.

Being able to manipulate the reports that use this data would be useful to combat these issues. For example, if I could pull the Marketplace Profile report (market leakage/surplus), with a related data table that would allow me to exclude or add additional inputs, we could use our familiarity with the area to improve the report's accuracy.