topic Re: Attention span for the average viewer in Classic Esri Story Maps Questions

Attention span for the average viewer

TracySchloss — Wed, 24 Jul 2019 21:22:32 GMT

At the 2019 UC, I attended a session about story maps, and there was a "fun fact" given about the amount of time people are likely to spend on a traditional web page (xx seconds?) vs. something interactive like a story map (xx minutes?).

I didn't get those jotted down, and now I'm wishing I had. Is there anyone who could answer this? I would much rather have an actual number, rather than using the watered down phrase "people like these, and will look at your content a lot longer!".

Re: Attention span for the average viewer

Anonymous User — Thu, 25 Jul 2019 20:50:29 GMT

Hi Tracy,

According to a few different white papers state, the average time spent on a web page is around 30 seconds. When we did an assessment of time-on-page for the stories the StoryMaps team created, however, the average was more than 5 minutes and 30 seconds (I believe 5:36 was the exact number). Hope that helps!

Re: Attention span for the average viewer

TracySchloss — Thu, 25 Jul 2019 20:53:54 GMT

That's exactly what I was after, thanks Hannah!

Re: Attention span for the average viewer

ShannonMurphyAZ — Mon, 29 Jul 2019 20:07:42 GMT

Tracy Schloss‌ I just posted the same question and was directed to your message. Glad to know that I wasn't the only one who wanted to follow up on that!