If you are running 10.1 then you will need SP1 and then download this patch: ArcGIS 10.1 SP1 (Desktop, Engine, Reader) Set Bing Key Patch http://support.esri.com/en/downloads/patches-servicepacks/view/productid/160/metaid/2003 You should then find an executable called SetBingKey.exe in the \bin folder in the location you installed ArcGIS. The default location is Program Files (x86)\ArcGIS\Desktop10.1\bin The resource that @ciava.at provided has all this information for different ArcGIS releases. I have been searching online for this information off and on for days. Glad I checked in here. Your post solved the problem for me. Thanks!
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