Hello and welcome to my first post.
My name is Charlie Magruder, and I'm the Agriculture Lead for the Natural Resources Team at Esri. I'm a long time Esri employee (except for an 18 month lunch back in the early 2000's, but that's another story) having been here some 18 years. I've had the pleasure of working out of the San Antonio regional office during the start of my career and the last 10 years working out of the Saint Louis regional office.
Enough about me though. I hope to share information, collateral, and ideas with you about the uses of ArcGIS in the agriculture market.
I'd like to leave you with this one thought from an article I read some time ago. It really helps me to understand the need for location analytics in agriculture. In the Wall Street Journal, John Raines the head of the Integrated Farming System division at Monsanto said "At current prices, every 10-bushel-per-acre increase on a farm of 2,000 acres would translate to $120,000 in additional revenue."
The adoption of Esri technology by the agriculture community is driven and validated by statements like that.