We need an 'ArcGIS for StartUps' capability. There are plenty of new companies, ideas and workflow processes being implemented everyday - great ones in-fact. However, they would be that much better if the people behind the ideas knew that they could afford ESRI technology while trying to get their feet wet/ up and running. So many new mobile apps come from start-ups, and with it a business plan for success. Without the ability to access ESRI technology affordably and experiment, how could someone every implement with ArcGIS? It just doesn't offer the opportunity for total integration, because currently small businesses and start-ups seem to be absent in the cost structure. I know so many people who would love to get ArcGIS into their workflow, but the cost remains an issue and as a result you are missing out on integration within a young community of entrepreneurs.