ArcMap text formatting to support mailto in text elements (ready for Export to PDF)

Idea created by graeme on Feb 8, 2012
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    This idea has been merged with Export PDF maps with Hyperlinks active.

         I currently include an email address in a text element created using the Rectangle Text tool and its map gets exported to a PDF file.

         I would like to use ArcMap text formatting to assign a mailto: hyperlink to that email address so that it persists through to an exported PDF file as something that can be clicked on to start an email.

         I sought alternate solutions for this at StackExchange without success.