ArcMap text formatting to support mailto in text elements (ready for Export to PDF)

Idea created by graeme on Feb 8, 2012

    This idea has been merged with Export PDF maps with Hyperlinks active.

         I currently include an email address in a text element created using the Rectangle Text tool and its map gets exported to a PDF file.

         I would like to use ArcMap text formatting to assign a mailto: hyperlink to that email address so that it persists through to an exported PDF file as something that can be clicked on to start an email.

         I sought alternate solutions for this at StackExchange without success.