Mouse scroll wheel should zoom the same way in all Esri applications

Idea created by BHoak-esristaff Employee on Sep 21, 2011
    Scrolling a mouse wheel toward you is a learned skill that you do without thinking, that is, unless it zooms out in some applications and zooms in with others. Its a bit like riding a bike and you don't want to think about it too much. One suggestion is to pick a zoom direction that is intuitive to the majority of users and make all applications use that zoom direction starting at 10.1.

    What currently happens when you scroll the top of a mouse wheel towards you:
    Arcmap. ArcGlobe - zoom in
    ArcGIS Web Apis, Yahoo, web map, Arcgisonline, ArcLogistic Online - zoom out