The segmentation/lifestyle data in BAO is good (Canada) but what I would really like to do is calculate which ones are the top/bottom when I am looking at an area. In my customised report there is too much clutter to try and show every variable either in the report or in a graph. I can't isolate specific categories because I don't know which ones are of most interest in each area. Building variables doesn't allow any option (that I can see) that would facilitate an easier way of generating this.
Having a way of ranking or creating a 'top 3/top 5' variables would be an enormous help.