In your organization there are likely different people, working in a variety of roles, with varying skills and responsibilities. It can be overwhelming to deliver the right content in the right format to these different people in a well-performing, reliable, and secure manner.
Your geospatial content publication strategy serves as a guide to help accomplish this. While any two organizations can have vastly different publications strategies, an effective content delivery strategy will always address performance, reliability, and security.
Think of performance as how long it takes an application to load- is it lightning fast, or crawling along. One way to address performance strategically is to consider separating internal and external activities. In practice, this could mean external public applications like StoryMaps live in a scalable environment such as ArcGIS Online, and internal dashboards, analytics, and editing work stays on your own infrastructure in ArcGIS Enterprise. This way, if one of those public-facing apps suddenly becomes popular, your internal resources won’t have to compete for resources.
Reliability is expressed in a service level agreement (SLA), and is an expectation of when the system will be available- like during work hours, or 99% of the time. There are many ways in which organizations address reliability, such as following other best practices like high availability, load balancing, workload separation, and security. You could also address reliability by leveraging cloud capabilities.
Within the context of a publication strategy, security is about exposing the right content and capabilities to the right people. You certainly don’t want non-experts editing your asset information, or your sensitive data to be exposed publicly. This content should be properly maintained in a secure system of record. Security isn’t just about keeping your internal content within your organization; it can also pertain to information or capabilities that is sensitive even between departments or teams within your organization. Depending on the level of risk and sensitivity of this content, it may be appropriate to have a separate, internal publication environment.
While your organization’s individual content publication strategy will likely encompass many other considerations that are relevant to your work, goals, and mission, it should always address the needs and expectations of the people in your organization and protect your internal system.
Download the PPT for this presentation from the 2018 Esri User's Conference: Content Publication Strategy.pdf