Really interesting article that shows the value of location as a way to get more value from the ever increasing amount of data.
Every day, a mind-boggling 2.5 quintillion* bytes of data are created - data that should improve our ability to understand the world in which we live, yet could all too easily overwhelm and prevent us from making timely decisions. Amazingly, we’re not even at the peak yet; the volume, variety and velocity will continue to increase at a phenomenal rate. In 2018, the world created 33 zettabytes of data (one zettabyte is a trillion gigabytes); by 2025, IDC predicts this will increase to 175 zettabytes. Whilst it may seem an almost impossible task to be able to make sense of this ever-increasing tsunami of data to make timely decisions, we can. However, the answer doesn't come from just breaking down data silos, which will simply result in information silos and create different challenges, it comes from a really rather refreshingly simple source. The answer lies in the concept of location.