One of my favorite things to talk to customers who come to UC about is their strategy, figuring out how they approach GIS in their organization. UC is a great time to learn about new technology, new patterns, new ways to make an impact on your organization, but it's easy to get lost in a sea of ideas and information. How do you decide where to start? What's the priority next step? Why is it the priority? What does success look like? How will you get other members of your organization excited about changes that might be coming?
If this is something you want to discuss further at UC, there are many great resources. One great place to start is the Implementing ArcGIS area in the expo. You can sign up for activities related to strategy and planning, talk to experts, and ask questions. If you're not sure what all this means, go to a session that is focused on strategy and planning methodology.
UC is a great time to think about what's next, and how to maximize business impact with GIS.