Lisa Berry writes:
As the map-maker, you are the most valuable tool when creating a narrative around your data. An important way to get the intended reaction out of your audience is to be conscious about what colors you use in your map. Color is a powerful instrument when mapping your data, because it can help create clarity about the underlying message your map shows. Your color choices can make the difference between confusing your audience and convincing them. This quick guide introduces quick, easy ways to tell captivating stories with your maps by using the color options within smart mapping.
Read the blog post...
For an interactive guide based on this blog post created using Story Map Cascade, see the "How to Smart Map: Color" story map!