ArcGIS Blog: How to Make Smart Color Choices in Your Maps

Blog Post created by ressinger-esristaff Employee on Mar 19, 2017

Lisa Berry writes:


As the map-maker, you are the most valuable tool when creating a narrative around your data. An important way to get the intended reaction out of your audience is to be conscious about what colors you use in your map. Color is a powerful instrument when mapping your data, because it can help create clarity about the underlying message your map shows. Your color choices can make the difference between confusing your audience and convincing them. This quick guide introduces quick, easy ways to tell captivating stories with your maps by using the color options within smart mapping.


Read the blog post...


> How to Make Smart Color Choices in Your Maps


For an interactive guide based on this blog post created using Story Map Cascade, see the "How to Smart Map: Color" story map!