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Story Maps Developers' Corner: Adding Google Analytics to your Story Maps

Blog Post created by ressinger-esristaff Employee on Jun 6, 2016

Understanding the demographics of your audience is one of the most important pieces of information to you as a story map author. Knowing specific details can drastically change how you decide to tell your story and what key points to highlight to make sure your story has the greatest impact. Does your audience primarily speak the same language? Are most using a desktop computer or are many viewing your story on a smartphone? What third-party source or media agencies are linking to your story? These insights can be gained by including Google Analytics in your self-hosted, customized app. Besides this, you will also discover other information like how many people saw your story and how long they stayed on your site. See this blog post by Esri Story Maps team member Stephen Sylvia ( Stephen Sylvia ) for more info:

 

> Adding Google Analytics to your Story Maps

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